“If you have a company, you need to get your website search engine optimized”. How many people have told you this? There is a buzz in the market that SEO is just the ultimate tool for marketing a business. It can help you give your marketing efforts an edge. There are a lot of other people, though, who are a little skeptical too. Their contention is that the Social Media and other internet marketing tools are also potent weapons of driving traffic to one’s website. In that case, why would one opt for SEO? This is quite a pertinent question, and it is essential that you get an answer to it before moving forward. If I was to answer this question, it would be simple. While all forms of Internet marketing (including SEO) drive traffic with equal prowess, what SEO does is that it enhances reputation. For all those people who seriously require a product or service, Google (and other popular search engines) is still the ideal location. Therefore, if you rank among the top results for your target audiences’ search, not only do they visit your website, your reputation ascends considerably too.
Now then, if you are convinced with this answer, it is time we moved forward and touched upon other aspects of search engine optimization. A general belief is that working with a professional SEO company is just the right way of enhancing your search engine rankings. True it is too; with Google bringing out algorithm changes with frantic frequency, it is only such professionals who can stay updated with the latest. Furthermore, they have researchers in place who can find out ways in which such changes have to be tackled. However, your job does not end after the selection of the company. It is essential that you stay involved in the process till the very end. This is essential because you know about your business more than anyone else.
What follows is an attempt to propose a step by step solution for your SEO needs. There are chances that you might love it or simply detest it. In either case, I will love to hear from you about what you think about this:
ANALYZE THE SITUATION: You would be mistaken to believe that selecting the company is the first step in the process; instead, the process starts with an analysis of the situation. It is about gauging where you stand at this moment in terms of search engine performance. You can mention all those things that you have done in the past towards this cause and the results that they generated for you.
KNOW THE OBJECTIVES: The next thing that you need to clarify is your search engine objectives. Know what exactly you want to achieve from all the efforts that you, and the selected company, put in. Most people tell me why such obvious thing is mentioned here. They believe that the objective of each company is to appear on the first page of Result listings for relevant keywords. Unfortunately, this isn’t the real objective. There is a difference between Symptom and Cause. If you are experiencing severe body ache, it is just a symptom. The real cause could be Flu or simple Exhaustion. Therefore, while you might wish to reach the first page, what would you eventually want to get from it? Such web entities as E-Commerce sites will want to directly escalate their sales via SEO, but a consulting firm might do this to spread its brand information. What is your objective?
STRATEGY: This is the key point of all sorts of campaign which cannot be avoided or overlooked in any of the sense. There are three main foundations of an SEO campaign today, whether of any kind- Content Marketing, Links and Social Media. Any SEO company cannot risk itself to be fragile on any of these three aspects. The basic thing here to know about is that each of these three foundations holds the other two. Let’s have a closer look at each one of these three aspects-
Content-The Undisputed King of SEO Marketing- A content is something that provides an insight of your website like what you sell, provide or contribute to the people nearby you. A perfect is the key success of your online campaign. Just have a glance at some of the important points to make your content better for your brand-
- Keywords-The basic and the topmost requirement for any SEO campaign to prosper well and good in the crowd of other online campaigns. Your website content should consist of the keywords, most specifically using those, which are mostly searched by the online users. One of the mostly used tools for this purpose is the Google’s Keyword Tool. It helps you effectively to target the audience and draws maximum traffic to your website. You can conveniently select the keywords such as “long-tail keywords” which are efficient enough to boost up your campaign. The Google Keyword Tool proves out to be highly useful in this case. It overviews your website and comes up with the recommendable list of keywords for you.
- Optimize Your Content-This is the other mandatory process for your website. Avoid the misconception of implementing your website with keyword stuffing. It affects the working strategy of your website negatively. Rather than that, you should opt for the procedure to use the major keywords in the title of your article as well as in the Meta tags. Every content page of your website should consist of at least one relevant keyword. Other than that you can also optimize each page of content for various specific phrases and other conversion aims. Using this strategy, you can provide more precise direction to your website.
- Excellent User Interfacing-Making an attractive website is indeed useful, but it won’t help too much if your website is complex. Along with elegance, people like to explore the websites which are easy and convenient to use. Your site should be enough interactive that they may find and get the things easily and quickly for which they have visited. This feature makes them the regular visitors of your website. A good user experience enhances the website in the search engine thus helping your campaign. For better results, just check out the bounce rate of your website on Google Analytics. To be more precise, bounce is a visitor which follows the process to visit just the single page of your site. The more people bounce from your site, the more is your site complex. Look out for the possibilities to reduce the complexities of your website.
- Update Your Blog Regularly- Go for the latest strategy to add a blog to your website. As per Google’s update, the websites can be entitled for ranking premiums which get a regular new content. Keep updating your blog by posting informative articles based upon various aspects that could serve excellent knowledge to the visitors. This will help you to increase your search engine rankings. Through the help of blog, you can also target many of your keywords while the ongoing development of your blog.
Inbound Links- This is the other prime requirement for your website. Links are the most essential part of the website. When another site or user finds something relevant, then you get the link. The more number of links you will get, the more useful your website will be reflected in the search engine. When Google analyzes your website, then it escalates your site to higher position. The better visibility of your website will drive more traffic for you. The current process of earning link methods have changed a lot from the earlier strategies and are in fact far better. There are some of the key aspects which will help you to build up excellent links for your website.
- Guest Blogging-This is the power booster for your website and a crude or natural method to build up the links. The process includes looking up for the blog which allows you to write up for its audience. You should also seek the blogs which serve the information which match with your campaign and/or its related fields.
- Content Repackaging-It doesn’t refer to the concept of creating or updating new contents. Content repackaging is certainly something different from the existing strategy. Your existing content can be very well transformed for this purpose. If you have an excellent data driven blog post, then it can result to an outstanding infographic. There are many ways to achieve this process, like a simple case study being coupled with a You Tube or a newsletter which can be turned into guest posts or social media content.
Social Media-Here we come across the last, yet robust foundation of your SEO campaign. This is now the widely used technique to improve the page ranking and visibility status of your website. Its great feature of connectivity and interfacing serve as the power tool for adding up the traffic to your website. Consider some of the important points which prove out highly useful for building up a good social media result-
- Social Media Channel Interaction- Make an impressive approach when you opt for this field. Cover as much people as you can through your conversation, making your social presence. Share some of your best contents which could be relevant to them. Also ask for their contents, if they have and thank them, if they reply back to you. Join them in discussions and shares. This will give you the tag of an active user of social media.
- Share Your Content And Generate Social Signals- Provide an easy to share option for your content in every page of your blog. This will help the readers to share the content with their friends or relatives, if they find the content interesting and useful. Include the required networks in your blog including Facebook, Twitter, Google+ and Pinterest.
- Focus on Google+-There are many search results which have been restricted from the networks like Twitter and Facebook. Social signals, especially Google+ have a great role in algorithm. Since Google+ still has the search result facility, hence, it can provide you the benefits at its best. Make an impressive profile connected with your website. Using this strategy you can get a maximum of audience over here. Additionally also include a Google+ button on your website so that the people may like and share that content.
Conclusion-Implementing these basic three foundations in your website will surely add up an advantage to your campaign. These three foundations are the latest, useful and strategically the best alternatives to boost up your campaign in the SEO market.
Author Bio:
Sanket Patel is the Founder of Blurbpoint.com, a leading SEO Company since 2006 specializing in Advance Guest Blogging Services, SEO Services, Link Building, Online Reputation Management, Social Media Marketing, Content Marketing and many more. He has extensively researched on the ultimate recovery process of Panda/Penguin which is working successfully these days.
